Privacy Policy

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 Last updated: 20th August 2025

This Privacy Policy explains how Affinity AI (“we”, “us”, “our”) collects, uses, discloses, and protects information about website visitors and users of our services, including those interacting with our AI-powered tools, platforms, and features. By accessing or using our services, you agree to the terms of this Privacy Policy.

We may collect:

• Personal Information: Name, email, contact details, account credentials, payment information.
• Usage Data: Pages visited, time of access, device info, IP address, browser type, referring URLs.
• AI-Related Interactions: Data you provide while using our AI tools (inputs, prompts, outputs, feedback).
• Automatically Collected Data: Through cookies, analytics, and similar technologies.

• To provide, maintain, and improve our website and AI services.
• To personalise user experience and deliver relevant content.
• To communicate updates, marketing information (with consent), and support messages.
• To develop, test, and improve our AI systems, including training and validation (where permitted by law and with proper consent).
• For security and fraud prevention.

• Automated Decision-Making: If we use AI or computer algorithms to make decisions that could significantly affect your rights or interests, we will disclose this process, the types of personal information used, and whether decisions are fully automated or human-assisted.
• Training Data: Personal information may be used to train or improve AI models only if permitted by applicable law and with your explicit consent. Sensitive data will not be used without specific consent.
• Outputs and Errors: AI-generated outputs may contain inaccuracies ("hallucinations") or erroneous personal information. We strive for accuracy but recommend users exercise caution when relying on AI-generated information.
• Third-Party AI Services: We may use third-party AI tools (e.g., chatbots, content generation platforms). Where relevant, we will disclose the names and privacy practices of these providers.

Depending on your jurisdiction, we process your information on:

• Consent (for AI training, direct marketing, sensitive data)
• Contract performance
• Legal obligations
• Legitimate interests (analytics, research, product development)

We may share your information with:

• Service providers and partners assisting in website and AI operations
• Regulatory or legal authorities, if required by law
• Third-party AI platforms used on our site (disclosed by name, where possible)
• In case of business transfers, mergers, or asset sales

We use cookies and analytics tools to improve our services and analyse usage. You can manage cookie preferences via your browser.

We implement appropriate technical and organizational measures to safeguard personal information and data processed by AI services.

If applicable, your information may be transferred to and processed in countries outside your local jurisdiction, including countries with different data protection laws. For users in the EU/UK, we comply with GDPR and ensure adequate safeguards.

Depending on your location, you may have rights to:

• Access and correct your personal information
• Object to or restrict processing
• Withdraw consent at any time (especially for AI data processing)
• Request deletion of your information
• Receive information about automated decision-making and contest such decisions

Contact us at adam@affinityai.au to exercise these rights.

Our website and AI services are not intended for users under 16 (or as set by local law). We do not knowingly collect information from children.

We conduct regular privacy assessments, especially before deploying new AI features, and update this policy as laws and technologies evolve. We comply with the amended Australian Privacy Act (including upcoming requirements regarding automated decision-making disclosures, effective December 2026), GDPR, CCPA, and other relevant laws.

For questions or requests regarding privacy or AI data practices, contact us at: adam@affinityai.au